Mail order company La Redoute will open a pop-up store in Liverpool for 5 days, the very first time the French store will have a store in the UK.
"Liverpool One is the ideal location for our very first pop-up store and this important step for our brand", Heidi Kenyon-Smith, head of marketing at La Redoute, told FashionUnited. "Liverpool One has a strong reputation within the region and embraces creative ideas."
"We are following in the footsteps of several other large brands and we are convinced we will be successful as well." The La Redoute pop-up store will be open from 22 to 26 May.
Liverpool One is a shopping area in Liverpool, filled with over 160 stores, bars and restaurants. It is an ever-increasingly popular spot for brands who want a pop-up store, as Liverpool One keeps a specific area open for this particular purpose.