La Redoute will open British pop-up store

La Redoute will open British pop-up store

Mail order company La Redoute will open a pop-up store in Liverpool for 5 days, the very first time the French store will have a store in the UK.

"Ideal location"

"Liverpool One is the ideal location for our very first pop-up store and this important step for our brand", Heidi Kenyon-Smith, head of marketing at La Redoute, told FashionUnited. "Liverpool One has a strong reputation within the region and embraces creative ideas."

 

"We are following in the footsteps of several other large brands and we are convinced we will be successful as well." The La Redoute pop-up store will be open from 22 to 26 May.

 

Liverpool One is a shopping area in Liverpool, filled with over 160 stores, bars and restaurants. It is an ever-increasingly popular spot for brands who want a pop-up store, as Liverpool One keeps a specific area open for this particular purpose.

Questions or comments? Please feel free to contact the editors


Aldi Nord and Aldi Süd collaborate for animal welfare

18/01/2018

Aldi Nord and Aldi Süd will join forces for a unique collaboration: they will launch their own animal welfare quality mark. “Fair & Gut” (Fair and Good) will launch in Germany for poultry products, but steadily expand.

Rewe uses chocolate pudding to see how little sugar is acceptable

18/01/2018

German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.

Lidl dials down its American ambitions

18/01/2018

Lidl had hoped to have about 100 stores in the United States by the summer, but will be forced to adjust its first-year goals. It currently has 49 stores in the United States.

Carrefour looks back on difficult year

17/01/2018

Despite an fourth quarter improvement, Carrefour experienced a very difficult year. There was no growth in Belgium either and it now all depends on CEO Bompard’s new guidelines, which will be revealed next week.

British supermarket chain Iceland gives plastic the boot

17/01/2018

British frozen food chain Iceland will be the first supermarket chain to cut all plastic packages from its private labels. By 2023, each of its 1,400 private label products will have more sustainable packaging, like cardboard and paper, alternatives to plastic.

AB InBev sells two German beers

17/01/2018

AB InBev has sold German beer brands Diebels and Hasseröder, alongside its breweries, to investment fund CKCF. The new owner wants to invest more in the two beer brands.

Back to top