Kooples launches app for couples | RetailDetail

Kooples launches app for couples

Kooples launches app for couples

French fashion brand Kooples has launched a new mobile app, focused entirely on couples. The Kooples Blackout is an instant messaging app, which allows (among other things) people to share images.

Shut out the rest of the world

Consumers that download the app can add one other user and share things with that one particular person. In theory, the goal is to get couples to use the app to share things with each other.

 

Using the "Glitch" and "Blackout" mode gives consumers two more functions within the app. Glitch only partially sends images and the other person has to guess what is shown. Blackout gives couples a chance to shut out the rest of the world. If one activates this mode, all conversations, text messages and notifications from outside the app are turned off.

 

The brand's newest app will be launched on iOS and Google Play Store on 21 October.

Questions or comments? Please feel free to contact the editors


Analysis: six reasons major brands are under pressure

17/05/2018

Global brands are increasingly struggling to ward off smaller, local companies. Some even believe the brands’ golden age has passed. That may be presumptuous, but there are some noticeable trends.

Coca-Cola is still strongest global brands, but local brands are on the rise

17/05/2018

Coca-Cola, Colgate and Maggi are the most popular FMCG brands worldwide, according to a Kantar Worldpanel report. Local brands are stealing market share however.

HelloFresh increases turnover forecast

14/05/2018

Mealbox delivery service HelloFresh has increased its 2018 forecast: the German company now expects a 35 % growth, up from its previous 30 % increase forecast. Positive results in the United States, which has become the company’s main market, were the main reason for its adjustment.

Brussels bio chain Färm keeps expanding

14/05/2018

Färm, a bio store chain from Brussels, is supporting a planned expansion with a crowd funding campaign. The chain aims to open its biggest store so far in the North of the European capital, extending its services with a bakery in the store. 

More profit from smaller volumes for AB InBev

09/05/2018

Despite AB InBev’s beer sales dropping 0.2 % in the first quarter, the Belgian-Brazilian beer giant did generate a turnover increase and a gross profit above expectations.

Ahold Delhaize mainly grows online

09/05/2018

Belgian-Dutch merger group Ahold Delhaize has had a decent first quarter, thanks to a Belgian turnaround, a good performance in the United States and strong online growth. Unfavourable exchange rates did spoil the party somewhat.