French fashion brand Kooples has launched a new mobile app, focused entirely on couples. The Kooples Blackout is an instant messaging app, which allows (among other things) people to share images.
Shut out the rest of the world
Consumers that download the app can add one other user and share things with that one particular person. In theory, the goal is to get couples to use the app to share things with each other.
Using the "Glitch" and "Blackout" mode gives consumers two more functions within the app. Glitch only partially sends images and the other person has to guess what is shown. Blackout gives couples a chance to shut out the rest of the world. If one activates this mode, all conversations, text messages and notifications from outside the app are turned off.
The brand's newest app will be launched on iOS and Google Play Store on 21 October.