Juicy Couture wants to expand into Europe

Juicy Couture wants to expand into Europe

American ladies' fashion brand Juicy Couture wants to expand even more in Europe and that is why it has signed an agreement with a Greek fashion group to distribute its collections in several countries.

New markets

Greek Folli Follie, which owns an accessory chain and jewelry brand Links of London, will take care of all of Juicy Couture's European retail and wholesale activities. That will allow the American brand to expand in Europe.

 

Juicy Couture is only available on a limited scale in Europe, in Bulgaria, Greece, Germany, Ireland, Spain and the United Kingdom, but it will now add a new range of countries.

 

Folli Follie wants to expand the number of stores in the countries Juicy Couture already services, but it also wants to tap into new markets to get a larger international profile. Juicy Couture, founded in 1997 in Los Angeles, currently belongs to Authentic Brands Group.

Questions or comments? Please feel free to contact the editors


Small Belgian brewery conquers Brazil thanks to playing cards

13/09/2017

Het Nest, a small brewery from Turnhout, will get its beers brewed in Brazil as well. It has struck a deal with Cervejaria Premium Paulista, which will brew and distribute the beers locally.

Price cuts drive 25 % more customers to Whole Foods

12/09/2017

Supermarket chain Whole Foods welcomed an additional 25 % of customers in the first few days following Amazon’s price cuts.

Ter Beke enters British food service industry

12/09/2017

Belgian food group Ter Beke has acquired a 90 % stake in British competitor KK Fine Foods for an undisclosed fee. The current shareholders hold onto the other 10 %.

Godiva wants to conquer the world through supermarkets

12/09/2017

Belgian praline brand Godiva will soon sell its chocolate in supermarkets all over the world after signing a deal with chains like Albert Heijn and Sainsbury’s. Previously, it sold nearly all its chocolate through its own store network.

Insight: Xavier Piesvaux' seven labours at Delhaize

10/09/2017

Can one French and several Dutch managers do what the Belgian management failed to do these past few years at Delhaize Belgium? Its new CEO will face plenty of challenges: we count at least seven.

Nestlé USA acquires food manufacturer Sweet Earth

08/09/2017

Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Back to top