Jeans brand Levi's axes 800 jobs | RetailDetail

Jeans brand Levi's axes 800 jobs

Jeans brand Levi's axes 800 jobs

Jeans manufacturer Levi Strauss will axe 800 jobs worldwide in the next 12 to 18 months, which represents 5 % of all employees. It felt obligated to do this because of declining jeans sales and dwindling profits.

Save up to 200 million dollars

The renowned jeans manufacturer, founded 160 years ago in San Francisco, has announced a large cost-cutting program to save up 200 million dollars (145 million euro) in the next year and a half.


Mostly managers and office personnel will have to leave, as one in 5 will lose their jobs. Employees in one of the 2,800 Levi Strauss stores all across the world and in factories will be spared. In total, Levi's employs 16,000 people in 110 countries.


Declining sales

All American, Asian and European branches will have to trim down, not surprisingly three regions with declining sales, according to Levi's. The company has failed to produce additional details, but staff will be informed shortly.


2013 turnover growth for the American jeans giant fell to 2 % with net profit at 229 million dollars (165 million euro), but the biggest letdown was when Levi Strauss informed everyone last month that fourth quarter profits dropped 68 % because of weak European sales and increased competition which has pressurized store prices and profit margins.

Questions or comments? Please feel free to contact the editors

Starbucks fast-tracks design of recyclable, compostable cup


Coffee chain Starbucks is committing 10 million dollars (8 million euros) to bring a fully recyclable and compostable cup to the market within the next three years. Currently, some six billion Starbucks cups are distributed per year, an impressive 1% of the world's total. 

HelloFresh buys American competitor and achieved strong growth in 2017


HelloFresh’ turnover last year grew 52 %, bringing it closer to profitability. The German meal box delivery service believes it will become profitable before the end of the year.

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


Picnic's co-founder Michiel Muller has confirmed earlier rumours that his Dutch online supermarket was trialing in Germany. He added that the trials were done under the brand name Sprinter.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

Back to top