Hunkemöller pushes smartphone users to physical stores | RetailDetail

Hunkemöller pushes smartphone users to physical stores

Hunkemöller pushes smartphone users to physical stores

In the latest version of its app, lingerie chain Hunkemöller is going all out with location based messaging: the retailer is trying to ‘push’ people that pass by their shops into those same shops through so-called 'geofencing'.

Location based messaging

The recently updated app of Hunkemöller sends owners of a smartphone, who have installed the app on their phone, a personal message when they are near a Hunkemöller location. “By using geofencing the app users that are within one hundred meters of a Hunkemöller shop will receive a personal push message. The app does not have to be active for this”, says the chain in a press release.


Hunkemöller is convinced “location based messaging will strengthen the relationship between mobile and the physical shop. We are now capable of inviting our customers to come and see the latest collection or to use the points on her member card when they are near one of our stores.”


And it has to be said, this new feature is well thought through: every user will only receive one message per shop and per campaign and it will only work when the shop is open - so not at night, for example.


For now only three countries

Another novelty in the app is the use of real-time coupons, which can be used online and offline. They are not based on your location, but they do give the retailer the opportunity to quickly pick up on factors such as the weather, special events and upcoming holidays.


The new app is currently available in six languages and can only be downloaded by users in the Netherlands, Germany, Denmark, Austria and Sweden. France and Spain are said to follow suit.

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top