Hugo Boss is becoming more animal-friendly | RetailDetail

Hugo Boss is becoming more animal-friendly

Hugo Boss is becoming more animal-friendly

Clothing manufacturer Hugo Boss will limit the purchase of natural fur to byproducts from animal husbandry. Fur from raccoon dogs, foxes and Rex rabbits will be banned.

Only farm fur

Starting with its Fall/Winter 2016 collection, Hugo Boss will only use fur from farmyard animals to accessorize its clothing. Fur from raccoon dogs, foxes or Rex rabbits will no longer be used. On top of that, the company says it has found innovative materials that can be used instead of fur, while they can also still meet the high quality expectations set forth by the consumer.

 

Not only fur, but also wool has been a focus for Hugo Boss: like with fur, it will no longer use Angora rabbit wool, starting with its Fall/Winter 2016 collections. The Angora rabbit is specifically bred on an industrial scale to accommodate the clothing industry.

 

It is also re-evaluating its Merino wool purchase as it wants nothing to do with companies that are involved in so-called mulesing. This involves cutting away skin around the sheep's backside, often without sedation, to prevent it from becoming an infection hazard. Knitting wear suppliers will have to provide a certificate proving its wool is mulesing-free. The goal is to reach 90 % by 2020.

 

It is also investigating the option of vegetable fibers as an alternative. Hugo Boss also no longer wants any products from animals that have been force-fed or that are plucked alive. Every material has to be fully traceable, it says in its sustainability report. Animal rights groups, like Gaia, have applauded the clothing group's decision.

Questions or comments? Please feel free to contact the editors


Ahold Delhaize launches digital lab in the United States

22/05/2018

Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Carrefour forced to shut down hundreds of Dia stores

22/05/2018

Carrefour has not found a buyer for hundreds of its former Dia stores in France yet. That may force nearly 230 stores to shut down.

Carrefour and Tencent launch high-tech store in Shanghai

22/05/2018

The recently launched ‘Le Marché’ store formula, a first collaboration between Carrefour and Tencent, allows customers to pay with face recognition at unmanned checkouts.

Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.

Nestlé on a diet: cuts back sugar, fat and salt levels

17/05/2018

Nestlé wants to lower its sugar, salt and fat levels to play into the global demand for healthier food.