HOM becomes part of Huber Group

HOM becomes part of Huber Group

French men's brand HOM has joined the Huber Group, after a 28-year long stint with Triumph Group. The latter had decided to reorient its brand portfolio, which meant that HOM has now jumped ship.

"Win-win for both"

The premium men's underwear brand will not undergo many changes right now: Regine Weimar will stay on as its managing director and Triumph International will assist Huber Group during the transition.

 

"This partnership will be a win-win for both. We will support Huber in its Asian and French market penetration, as it can benefit from our reputation, our distribution channels and the HOM brand image. In return, Huber will invest in our development strategy", Weimar said. HOM can also "take advantage of Huber's own distribution network, which will give us the means to develop the HOM brand, particularly in the United States."

Questions or comments? Please feel free to contact the editors


Small Belgian brewery conquers Brazil thanks to playing cards

13/09/2017

Het Nest, a small brewery from Turnhout, will get its beers brewed in Brazil as well. It has struck a deal with Cervejaria Premium Paulista, which will brew and distribute the beers locally.

Price cuts drive 25 % more customers to Whole Foods

12/09/2017

Supermarket chain Whole Foods welcomed an additional 25 % of customers in the first few days following Amazon’s price cuts.

Ter Beke enters British food service industry

12/09/2017

Belgian food group Ter Beke has acquired a 90 % stake in British competitor KK Fine Foods for an undisclosed fee. The current shareholders hold onto the other 10 %.

Godiva wants to conquer the world through supermarkets

12/09/2017

Belgian praline brand Godiva will soon sell its chocolate in supermarkets all over the world after signing a deal with chains like Albert Heijn and Sainsbury’s. Previously, it sold nearly all its chocolate through its own store network.

Insight: Xavier Piesvaux' seven labours at Delhaize

10/09/2017

Can one French and several Dutch managers do what the Belgian management failed to do these past few years at Delhaize Belgium? Its new CEO will face plenty of challenges: we count at least seven.

Nestlé USA acquires food manufacturer Sweet Earth

08/09/2017

Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Back to top