French men's brand HOM has joined the Huber Group, after a 28-year long stint with Triumph Group. The latter had decided to reorient its brand portfolio, which meant that HOM has now jumped ship.
"Win-win for both"
The premium men's underwear brand will not undergo many changes right now: Regine Weimar will stay on as its managing director and Triumph International will assist Huber Group during the transition.
"This partnership will be a win-win for both. We will support Huber in its Asian and French market penetration, as it can benefit from our reputation, our distribution channels and the HOM brand image. In return, Huber will invest in our development strategy", Weimar said. HOM can also "take advantage of Huber's own distribution network, which will give us the means to develop the HOM brand, particularly in the United States."