Holland & Barrett wants vegan stores | RetailDetail

Holland & Barrett wants vegan stores

Holland & Barrett wants vegan stores
© Black Hill Design / Shutterstock.com

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.


"Vegan is our market "

The health-conscious consumer is on the rise, according to Holland & Barrett’s CEO in an interview with The Telegraph. Veganism is a growing trend in particular and it fits the specialty store chain perfectly, he feels. “We are working on a fully vegan store”, the CEO said. “It is our market and we need to tap into it.”


He speaks from experience, because his (formerly meat-eating) wife transitioned into veganism, inspired by its increased popularity among celebrities and on social media.


Pressure from consumers

It remains to be seen whether the vegan stores will develop into an entirely separate chain, but Holland & Barrett will adjust its current stores’ product range to meet conscious consumers’ demands. 


It removed gelatine products from the product range and did similarly with krill products after Greenpeace and about 45,000 complaints reached the chain.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Colruyt Group beats expectations


A solid holiday season allowed Belgian Colruyt Group to raise its market share and even keep its profit margins at the same level - contrary to expectations. The company also posted another online growth, meaning online is now worth 370 million euro.

Makro Belgium "in intensive care", new business plan should remedy


A more professional product range and a return to bigger packages: that is how Makro Belgium wants to return to better ways. Its CEO Vincent Nolf admits the chain is currently "in intensive care", but hopes to see improvement already next year.

Online supermarket Wink.be throws in the towel


The Belgian Louis Delhaize Group has decided to terminate its online supermarket Wink.be. The company was started in 2013, but never even came near reaching the break-even point.

Alter’Native Food: A place apart at the upcoming SIAL Paris !


(Advertorial) From 21st to 25th of October, Paris will be the world's food capital. 7,200 French and international exhibitors will be presenting their innovations among 21 exhibitions sectors.

Microsoft builds competitor for Amazon Go


Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Jumbo starts Belgian daughter company


Dutch supermarket chain Jumbo has made another important step towards its expansion in Belgium: it has founded the company "bvba Jumbo Belgium".