H&M launches web shop in Belgium and 11 other countries | RetailDetail

H&M launches web shop in Belgium and 11 other countries

H&M launches web shop in Belgium and 11 other countries

Swedish fashion chain H&M has just announced it will launch a web shop in 12 countries, among which Belgium. The rest of the expansion is mainly eastwards, covering most of Central Europe.

Focus on Central Europe

H&M already has a web shop in Belgium's neighboring countries, but for some reason, Belgium had been overlooked up until now - despite a strong H&M presence that has seen 77 stores opened since 1992. Now the Swedes have announced they will launch a web shop in another 12 countries somewhere in 2015, among them Belgium.


The majority of new web shops is in Central and Eastern Europe: Bulgaria, Hungary, Poland, Romania, Slovakia and the Czech Republic will all get their own web shop, along with Portugal. Outside of Europe H&M will launch online stores in India, Peru, Taiwan and South Africa.

Questions or comments? Please feel free to contact the editors

Ahold Delhaize launches digital lab in the United States


Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Carrefour forced to shut down hundreds of Dia stores


Carrefour has not found a buyer for hundreds of its former Dia stores in France yet. That may force nearly 230 stores to shut down.

Carrefour and Tencent launch high-tech store in Shanghai


The recently launched ‘Le Marché’ store formula, a first collaboration between Carrefour and Tencent, allows customers to pay with face recognition at unmanned checkouts.

Hoegaarden moves part of production to Vietnam and China


Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores


British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.

Nestlé on a diet: cuts back sugar, fat and salt levels


Nestlé wants to lower its sugar, salt and fat levels to play into the global demand for healthier food.