H&M attracts Balmain's Olivier Rousteing | RetailDetail

H&M attracts Balmain's Olivier Rousteing

H&M attracts Balmain's Olivier Rousteing

Swedish fashion company H&M will join forces with Balmain, the French haute-couture company led by Olivier Rousteing. Aged 29, the French citizen is also the youngest guest designer H&M has ever worked with.

In 250 stores and online

Rousteing's design will be on sale from 5 November in 250 of H&M's stores and its web shop. The first items in the collection were already in view during the Billboard Music Awards, albeit very briefly. 

 

"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global movement of togetherness", says Olivier Rousteing.

 

The fashion concern is obviously "excited" about its newest collaboration: "With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise."

Questions or comments? Please feel free to contact the editors


Kraft Heinz does not meet expectations

16/02/2018

American Kraft Heinz failed to live up to analysts’ fourth quarter expectations, both when it comes to turnover and profit. It did manage a 900 % increase of its profit, but that did not convince any analyst.

Strong second half of 2017 thrusts Danone forward

16/02/2018

Danone published a 2.5 % like-for-like growth for its fiscal year 2017, mainly thanks to a strong second half of the year with a 4.2 % like-for-like turnover increase.

Aldi Nord and Süd will not merge, but collaborate

16/02/2018

Aldi Nord and Aldi Süd confirm they will look into the possibilities of working together closely in regards to its German purchase and marketing division. Both companies however deny a future merger.

Aldi turns gaze towards Italy

16/02/2018

Aldi is ready to conquer the Italian market next month: it will instantly open ten new stores in the Southern European country, alongside its first distribution center near Verona.

Coca-Cola Europe's turnover grows 25 % instantly

16/02/2018

Turnover for Coca-Cola European Partners, the soda manufacturer’s European division, soared above 11 billion euro in 2017. Its profit also spiked compared to the year before.

Increased turnover but (much) lower profit for PepsiCo

15/02/2018

Despite a “tepid” fourth quarter, PepsiCo still managed a slight turnover growth for its full fiscal year, thanks to snacks covering for sodas’ decreased sales. Net profit did plummet.

Back to top