Swedish fashion company H&M will join forces with Balmain, the French haute-couture company led by Olivier Rousteing. Aged 29, the French citizen is also the youngest guest designer H&M has ever worked with.
In 250 stores and online
Rousteing's design will be on sale from 5 November in 250 of H&M's stores and its web shop. The first items in the collection were already in view during the Billboard Music Awards, albeit very briefly.
"I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global movement of togetherness", says Olivier Rousteing.
The fashion concern is obviously "excited" about its newest collaboration: "With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise."