Swedish Cos, H&M's more luxurious affiliate brand, will open its first store in the Grand Duchy of Luxembourg near the end of the year. All in all, the chain has over 100 stores worldwide already.
Recently launched in US
Cos, founded in 2007, focused on European store openings at first and it currently has stores in 16 European countries. Its Luxembourg store will be located on the Rue Philippe II in the capital. It also has stores in Asia and has recently launched its first stores in the United States, near the end of 2014.
Swedish H&M owns Cos and & Other Stories, while it also has 3 other brands in its FaBric Scandinavian AB group since 2008: Cheap Monday, Monki and Weekday.