Harrods opens largest "shoe heaven" in the world

Harrods opens largest "shoe heaven" in the world

London luxury department store Harrods has just opened 'Shoe Heaven', a 3,900 sqm area which is the world's largest shoe paradise.

Three times larger

Harrods already had one of the largest "shoe stores" in the world, but it has tripled the size of its shoe department, making it the largest in the world. An astonishing number of 100,000 pairs of shoes (from large and smaller brands) are on sale in an area the size of 3 Olympic swimming pools.

 

Chanel, Christian Dior, Louis Vuitton, Gucci, Prada, Christian Louboutin and Manolo Blahnik have their own boutique (there are 17 shop-in-shops in total), while 'smaller gods' and 'designers to discover' (like Nicholas Kirkwood, Charlotta Olympia, Sophia Webster or Rupert Sanderson) show their creations in luxurious showcases along the sides.

 

Like a five-star hotel

"Shoes are increasingly important in a woman's look. That is why we have created an impressive destination to celebrate this", Harrods' Helen David said. The Harrods Shoe Heaven, at the fifth floor of the luxury department store, is decorated like an "opulent penthouse suite, not like a regular shoe store. We wanted to create some sort of five-star hotel."

 

To get that vibe, a huge number of (mirror) glass, marble floors and loveseats were added to the design. "It is rich without being overly flashy, and it's designed for trying on shoes", Simon Rawlings (creative director of David Collins Studio) said.

Questions or comments? Please feel free to contact the editors


Aldi Nord and Aldi Süd collaborate for animal welfare

18/01/2018

Aldi Nord and Aldi Süd will join forces for a unique collaboration: they will launch their own animal welfare quality mark. “Fair & Gut” (Fair and Good) will launch in Germany for poultry products, but steadily expand.

Rewe uses chocolate pudding to see how little sugar is acceptable

18/01/2018

German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.

Lidl dials down its American ambitions

18/01/2018

Lidl had hoped to have about a hundred stores in the United States by the summer, but will be forced to adjust its first-year goals. The German chain currently has 49 stores in the United States.

Carrefour looks back on difficult year

17/01/2018

Despite a fourth quarter improvement, French Carrefour has been through a very difficult year. Next week, CEO Alexandre Bompard is expected to set out new guidelines in order to give the retail giant's results a new push.

British supermarket chain Iceland gives plastic the boot

17/01/2018

British frozen food chain Iceland will be the first supermarket chain to cut all plastic packages from its private labels. By 2023, each of its 1,400 private label products will have more sustainable packaging, like cardboard and paper, alternatives to plastic.

AB InBev sells two German beers

17/01/2018

AB InBev has sold German beer brands Diebels and Hasseröder, alongside its breweries, to investment fund CKCF. The new owner wants to invest more in the two beer brands.

Back to top