Harrods opens largest "shoe heaven" in the world

Harrods opens largest "shoe heaven" in the world

London luxury department store Harrods has just opened 'Shoe Heaven', a 3,900 sqm area which is the world's largest shoe paradise.

Three times larger

Harrods already had one of the largest "shoe stores" in the world, but it has tripled the size of its shoe department, making it the largest in the world. An astonishing number of 100,000 pairs of shoes (from large and smaller brands) are on sale in an area the size of 3 Olympic swimming pools.

 

Chanel, Christian Dior, Louis Vuitton, Gucci, Prada, Christian Louboutin and Manolo Blahnik have their own boutique (there are 17 shop-in-shops in total), while 'smaller gods' and 'designers to discover' (like Nicholas Kirkwood, Charlotta Olympia, Sophia Webster or Rupert Sanderson) show their creations in luxurious showcases along the sides.

 

Like a five-star hotel

"Shoes are increasingly important in a woman's look. That is why we have created an impressive destination to celebrate this", Harrods' Helen David said. The Harrods Shoe Heaven, at the fifth floor of the luxury department store, is decorated like an "opulent penthouse suite, not like a regular shoe store. We wanted to create some sort of five-star hotel."

 

To get that vibe, a huge number of (mirror) glass, marble floors and loveseats were added to the design. "It is rich without being overly flashy, and it's designed for trying on shoes", Simon Rawlings (creative director of David Collins Studio) said.

Questions or comments? Please feel free to contact the editors


New CEO for Nestlé Belgilux

23/11/2017

Nestlé announced that Michel Mersch will become Nestlé Belgilux’ new CEO. He will succeed Alexander von Maillot, who will transfer back to the Swiss main office.

Rémy Cointreau's expensive cognacs perform well in Asia

23/11/2017

French liquor group Rémy Cointreau had an excellent third quarter. Its more expensive bottles of cognac were very popular, especially in China, Japan and Singapore.

Online FMCG sales continue to soar

22/11/2017

According to a new Kantar Worldpanel report, online grocery sales grew 30 %, in stark contrast with the overall 1.3 % increase. Online sales now contribute 4.6 % to the overall FMCG sales, but that will grow to 10 % (145 billion euro) by 2025.

Nestlé considers Hain Celestial acquisition

22/11/2017

Nestlé is allegedly interested in a Hain Celestial acquisition. The food company manufactures organic and vegetarian food and is currently valued at about 3.5 billion euro.

Scotland is first to enforce minimum alcohol price

21/11/2017

Scotland is the first in the world to finally enforce a minimum price for alcohol. The law as approved in 2012, but whisky distillers managed to block the legislation up until now.

Europe approves organic reform, Belgium abstains

21/11/2017

The European Commission approved new legislation to simplify organic agriculture in Europe. It will be enacted in July 2020. There was no agreement among Belgian politicians, which is why Belgium abstained.

Back to top