Guess and Tiësto team up again

Guess and Tiësto team up again

Dutch DJ Tiësto and fashion brand Guess continue their collaboration: following the success of the first capsule collection, both parties have created a new and more expansive collection. The second Guess/Tiësto collection will be in shops from May.

“Easy choice”

Paul Marciano, CEO and creative director at Guess, thought the continuation of the collaboration to be an easy choice: "Tiesto understands the GUESS lifestyle so well. To extend this collaboration to more categories was an easy – and a fun – choice”, said Marciano.

 

Tiësto does not hide his enthusiasm about the renewed collaboration as well: he will use the experience he gained during the development of the first collection to create “amazing new pieces”.

 

Extensive collection

The new Guess/Tiësto capsule-collection will exist of no less than 35 pieces of clothing and accessories, for men and women. Jeans, graphic T-shirts, sunglasses, watches and shoes, they are all part of it and will be on the shelves from May.

 

Guess however is not the first fashion love for Tiësto: in 2007 he already cooperated with Giorgio Armani on a special collection for the Armani Exchange label.

Questions or comments? Please feel free to contact the editors


Unilever targets Reckitt Benckiser's food division

17/07/2017

Unilever is allegedly interested in Reckitt Benckiser’s food division, but would have to fend off American Hormel Foods. Price: about 2.5 billion euro.

TripAdvisor will home deliver meals through Deliveroo

12/07/2017

Meal delivery service Deliveroo is collaborating with TripAdvisor, integrating its service into TripAdvisor. The two companies will work together in Belgium, the Netherlands and ten other countries to facilitate orders.

Carrefour Market will place product reviews in stores

12/07/2017

Carrefour Market is going to display customer ratings for some two hundred items in its physical stores, featuring a short text from the customer and a star-based rating. The chain will implement this feature in its home territory, France, first.

Higher prices spur PepsiCo’s profit

11/07/2017

PepsiCo surpassed its second quarter profit forecast thanks to higher soda and snack prices in North America. It also sold its minority stake in British bottling company Britvic.

French Cora's results stabilized

10/07/2017

French supermarket chain Cora’s results remained stable for its fiscal year 2016, outperforming its competitors that had to deal with lower turnover.

Spar opens its doors in Cyprus

10/07/2017

Supermarket chain Spar is now also active in Cyprus, albeit in a collaboration with Ermes Department Stores. Just like in other countries, Spar aims to become the country’s largest when it comes to independent supermarket entrepreneurs.

Back to top