German Rewe targets Luxembourg | RetailDetail

German Rewe targets Luxembourg

German Rewe targets Luxembourg

German supermarket chain Rewe has turned its attention to the Grand Duchy of Luxembourg. It recently opened a store in Echternach and will soon open several others, which spells bad news for companies like Ahold Delhaize.

Interesting and peculiar market

Hundertmark’s store in Echternach had a very positive launch back in April: on average, customers spent twice as much as they did in similar stores in Germany. That is not a coincidence, as retailers have long been drawn to Luxembourg because of the high consumer spending patterns there. To make sure the customer felt at home in the new store, about a quarter of the product range also hails from the country.  


Rewe’s arrival in Luxembourg is even more competition in a saturated market. Local chain Cactus has been the dominant force for quite some time, but Louis Delhaize, Auchan, Ahold Delhaize, Aldi, Lidl, Colruyt and Carrefour are all present in Luxembourg. Particularly Auchan and Ahold Delhaize have expanded a lot in the Grand Duchy over the past few years.


Not only do consumer spend more in Luxembourg, it is also a very peculiar market because of its population. Almost 50 % has a foreign passport and it has a lot of foreign workers, giving retailers the opportunity to compete more easily with discounters because they can present a more expansive product range than in other countries.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Another six cash register-free Amazon Go stores planned


Er komen na de opening van de eerste Amazon Go-winkel vorige maand nog minstens zes van de hoogtechnologische en kassaloze winkels gemakswinkels bij. Onder meer Los Angeles en Seattle krijgen nieuwe Amazon Go-winkels.

Belgian CEO leaves Le Pain Quotidien


After seventeen years, Vincent Herbert has decided to step down as Le Pain Quotidien CEO. Jerry Gamez, who has plenty of experience at fastfood chain Burger King and Walmart, will succeed him. acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Spar will trial contact-free and cash register-free payments


Retail Partners Colruyt Group – Colruyt Group’s entrepreneurial division – is creating an app for Spar which allows customers to use their smartphones to scan and pay for their own groceries.

Duvel Moortgat adds Italian brewery


Duvel Moortgat increased its minority stake in Italian brewery Birrificio del Ducato to 70 %. The Belgian brewery, known for Vedett, has been part of the brewery near Parma since 2016.

Colruyt removes Nestlé products from its shelves


Colruyt has taken at least 18 Nestlé products from its shelves, because it failed to reach a deal about the pricing. For that reason, the products have been temporarily removed from Colruyt stores.

Back to top