German fashion web shop Zalando has acquired the exclusive rights to sell Gap's collections online. The American fashion brand opened a virtual shop-in-shop on the German platform yesterday.
Thanks to the launch, Gap can immediately take advantage of Zalando's huge consumer base without having to invest heavily in infrastructure and localized versions of its own web shop.
Gap's exclusive addition to Zalando is part of a new strategy, which should help evolve Zalando into an online platform instead of just being a store. Helping major brands to quickly launch their own store is Zalando's path into getting similar deals done in the future.
American Gap, founded in 1969, currently has more than 3,250 stores worldwide. The family of the company's founders (Donald and Doris Fisher) still control large parts of the company.