Dutch fashion brand Gaastra has opened a new flagship store in the Swedish city of Stockholm, a further step in its Scandinavian expansion after previous stores in Malmö and Copenhagen.
Strong growth in upcoming years
"The opening of our new Stockholm flagship store is another step in our journey to acquire more market share in the international market. Scandinavia is an important part of that strategy because of the amazing bond we have thanks to our joint aquatic background", Gaastra International Sportswear CEO, Oliver Frielingsdorf, said.
The Stockholm store is 87 sqm and is located on the second floor of the Mall of Scandinavia. Its design is based on Gaastra's typical aquatic style, combining navy blue with wooden planks.
Gaastra's goal is to grow a lot over the next 3 to 5 years in Scandinavia, growing turnover 4 to 5 times as high as it is now.