Forever 21 wants to double number of stores | RetailDetail

Forever 21 wants to double number of stores

Forever 21 wants to double number of stores

Clothing store chain Forever 21 wants to expand quite strongly the next few years, mainly with its F21 Red formula which offers a wider range of products.

Compete with big brands

CEO Don Chang told WWD magazine that his ultimate goal is to double the company's size over the next three years. Currently, Forever 21 has 600 stores worldwide, 130 of those are located outside the United States.


More stores should allow Forever 21 to better compete with other fast-fashion brands like H&M and Zara, both owning a multitude of the number of Forever 21 stores.


New budget formula

Part of the expansion has to go through its new F21 Red formula, which opened a first store in Los Angeles in May. It has a wider range of basic clothing items at lower prices, which meets the customer's request as it asked for more clothing options.


This new formula allows the company to buy larger volumes and therefore lower the price. A pair of jeans can be purchased from 7.8 dollars (5.7 euro), while shirts are 3.8 dollars (2.8 euro). The low prices have raised questions about the labour conditions and wages in the textile factories that create this clothing.


Forever 21 will divulge more information about its expansion plans in the upcoming months.

Questions or comments? Please feel free to contact the editors

HelloFresh buys American competitor and achieved strong growth in 2017


HelloFresh’ turnover last year grew 52 %, bringing it closer to profitability. The German meal box delivery service believes it will become profitable before the end of the year.

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Back to top