First 'Adidas by Stella McCartney' store opens in time for Olympics | RetailDetail

First 'Adidas by Stella McCartney' store opens in time for Olympics

First 'Adidas by Stella McCartney' store opens in time for Olympics

In the build-up towards the Olympic Games, Adidas has opened the first stand-alone 'Adidas by Stella McCartney' concept store. The new concept store, also featuring the 'Stella Gold' campaign, is right next door from McCartney's own shop at Brompton Cross in Central London.

Celebration of eight years of working together

”This store is a real celebration of what we have been building for the last eight years together with Adidas”, said Stella, who hopes that “it is going to be the home for women to go to and find everything they need for their sports and at the same time not having in any way, to sacrifice their style”.

 

Adidas' marketing director for the UK, Nick Craggs, agrees: “The vision was to create a great and unique store concept that positions the 'Adidas by Stella McCartney' label as a premium sports collection.”

 

Craggs aims high for the long-lasting cooperation: “This store will enforce our connection to deliver great product for woman in the one and only store dedicated to only selling Adidas by Stella McCartney collections.” It should also “launch our next generation of store  design for presenting the 'Adidas by Stella McCartney' label worldwide”.

 

Eighth Games for Adidas

Stella McCartney and Adidas first worked together in 2004, the start of the “Adidas by Stella McCartney” collection. In 2010, Adidas appointed McCartney as creative director for the kit of the British Olympic and Paralympic team. Adidas has been the official kit supplier for the British teams since 1984, making this the eighth Olympic Games in this collaboration .

Questions or comments? Please feel free to contact the editors


Carrefour Belgium launches personal shoppers with 90 minutes delivery

19/07/2018

In the intense struggle for the customers' favour, Carrefour Belgium has presented a new service - featuring personal shoppers, delivery within 90 minutes and an app that can be expanded into a market place.

Cultured meat in stores by 2021?

18/07/2018

Commercialization of laboratory cultured meat is coming closer. Pioneer Mosa Meat has raised 7.5 million euros for the construction of a factory that will bring an affordable product to the market within three years.

Aldi commits to renewable energy

17/07/2018

Aldi Nord has published an ambitious international climate policy: the retailer wants to reduce greenhouse gas emissions by 40% by 2021 and reveals some compelling figures in its second sustainability report.

Discounters' major opportunities for growth in Western Europe

16/07/2018

Despite the multitude of stores in most European markets, discounters plan to open up to ten million square metres of store surface in five years' time. Even in so-called saturated markets they still see a lot of chances for growth, LZ Retailytics says.

Contamination bites huge chunks of Greenyard's value

16/07/2018

Vegetable producer Greenyard is under attack after a listeria contamination in its Hungarian factory. The company says to have taken all necessary measures, but the share price plummets.

Starbucks dumps plastic straws worldwide

12/07/2018

American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.