Italian Fendi has opened a pop-up store called Fendi Fun in British luxury department store Harrods. The pop-up store will be there until the end of the month.
Pop-up as arcade hall
Fendi Fun is the company's attempt to display its most playful side, visible in the products on display but also in the store appearance. The entire store looks like a video arcade, with products inside of the typical claw crane constructions found at fun fairs.
Customers can also buy Fendi's newest line of Fendi bags, called By the Way, and can even personalize these with their own initials at the shooting range.
Italian brand Fendi, founded in 1925, is part of luxury concern LVMH and currently has over 100 stores worldwide. It is mostly known for its hand bags, but it also sells watches, stationery and glass frames.