Fashion for Muslim women is big business | RetailDetail

Fashion for Muslim women is big business

Fashion for Muslim women is big business

According to some stereotypes, Muslim women do not care about fashion at all... but nothing is further from the truth: big fashion labels such as Gucci and Dior have already released collections especially for Muslim women and they were pretty successful. Muslim fashionistas already have found their place in London fashion, but kindred spirits on the continent are biding their time until this trend finds its way to their countries.

Disprove prejudices

A report on Belgian television showed Muslim women are not less fashionable than other women: they are also inspired by fashion blogs and magazines with tips on fashion, accessories and shoes.

 

Because of these Muslim fashion aids, young Muslim girls finally have sources of inspiration that allow them to dress in a way that lets them obey their faith, but still indulge in their fashion needs.

 

Birthplace London

In London Muslim fashionistas are on equal foot with other British hipsters: a true fashion market for Muslim women has emerged in the British capital. Barjis Chohan, a British designer of Muslim fashion and inspiration for a new generation of designers, launched her own haute couture label two years ago, proving to be successful from Dubai to Paris.

 

Her collection exhumes modesty, class and femininity and steers clear of everything that is to sexy or too provocative: the rules state that under no circumstances the attention of men should be drawn.  Fun colours and distinct buttons however are no problem at all and they give women the opportunity to give their outfit that personal touch. Barjis Chohan says fashion should be fun.

 

Big fashion labels such as Dior and Gucci already have collections designed for Muslim women. Large commercial chains such as H&M and Primark have also discovered this new market, but for now they are offering a limited and discrete assortment.

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