Fashion for Muslim women is big business

Fashion for Muslim women is big business

According to some stereotypes, Muslim women do not care about fashion at all... but nothing is further from the truth: big fashion labels such as Gucci and Dior have already released collections especially for Muslim women and they were pretty successful. Muslim fashionistas already have found their place in London fashion, but kindred spirits on the continent are biding their time until this trend finds its way to their countries.

Disprove prejudices

A report on Belgian television showed Muslim women are not less fashionable than other women: they are also inspired by fashion blogs and magazines with tips on fashion, accessories and shoes.

 

Because of these Muslim fashion aids, young Muslim girls finally have sources of inspiration that allow them to dress in a way that lets them obey their faith, but still indulge in their fashion needs.

 

Birthplace London

In London Muslim fashionistas are on equal foot with other British hipsters: a true fashion market for Muslim women has emerged in the British capital. Barjis Chohan, a British designer of Muslim fashion and inspiration for a new generation of designers, launched her own haute couture label two years ago, proving to be successful from Dubai to Paris.

 

Her collection exhumes modesty, class and femininity and steers clear of everything that is to sexy or too provocative: the rules state that under no circumstances the attention of men should be drawn.  Fun colours and distinct buttons however are no problem at all and they give women the opportunity to give their outfit that personal touch. Barjis Chohan says fashion should be fun.

 

Big fashion labels such as Dior and Gucci already have collections designed for Muslim women. Large commercial chains such as H&M and Primark have also discovered this new market, but for now they are offering a limited and discrete assortment.

Questions or comments? Please feel free to contact the editors


Tesco offers same-day delivery for the entire United Kingdom

25/07/2017

British supermarket chain Tesco has further expanded its online services and will offer same-day delivery virtually across the entire United Kingdom in an attempt to ward off Amazon Fresh.

Hema wants to deal with Alibaba's Hema

24/07/2017

Dutch department store chain Hema is looking at its options to counter retail giant Alibaba’s Hema supermarket chain, which operates in China and currently has thirteen stores.

AB InBev acquires energy drink manufacturer

24/07/2017

AB InBev acquired Hiball, a relatively small organic energy drink manufacturer. The company also has its own brand of sparkling waters and sodas.

New Albert Heijn app provides additional product information

24/07/2017

Albert Heijn’s new app, AH Productscanner, will use augmented reality to give customers additional information about products, including ingredients, nutritional value, recipes and country of origin.

Sligro seeks collaboration for Emté

20/07/2017

Sligro Food Group is looking for a partner to collaborate with regarding its ailing supermarket chain Emté. The Veghel-based wholesaler seeks to find someone before the end of the year, hoping to find a future for its food retail division.

Amazon launches its own meal box

20/07/2017

Amazon keeps up its innovation drive and has now turned its attention to the meal box industry. In several cities with a Amazon Fresh presence, customers can now order a meal box.

Back to top