Fashion Club 70 launches own sneaker brand SVNTY | RetailDetail

Fashion Club 70 launches own sneaker brand SVNTY

Fashion Club 70 launches own sneaker brand SVNTY

The Belgian fashion distribution company Fashion Club 70, based in Antwerp, will soon launch its own sneaker brand called SVNTY.

Clothing as well

The company, run by the Dheedene family, had been thinking about its own line of sneakers for quite a while, but the actual decision was delayed because of time constraints. "Now, five years later, we will finally have our own sneakers, available in stores", Miguel Dheedene said.


An Italian company will take care of the production, although sneakers will not be the only thing Fashion Club 70 will create. It also intends on launching a clothing collection, also called SVNTY. "We will base ourselves on an American trend, called Athletic Chic. [...] We feel that trend will come to Europe as well and we hope to be its pioneers over here."

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top