The Belgian fashion distribution company Fashion Club 70, based in Antwerp, will soon launch its own sneaker brand called SVNTY.
Clothing as well
The company, run by the Dheedene family, had been thinking about its own line of sneakers for quite a while, but the actual decision was delayed because of time constraints. "Now, five years later, we will finally have our own sneakers, available in stores", Miguel Dheedene said.
An Italian company will take care of the production, although sneakers will not be the only thing Fashion Club 70 will create. It also intends on launching a clothing collection, also called SVNTY. "We will base ourselves on an American trend, called Athletic Chic. [...] We feel that trend will come to Europe as well and we hope to be its pioneers over here."