Fashion Club 70 launches own sneaker brand SVNTY

Fashion Club 70 launches own sneaker brand SVNTY

The Belgian fashion distribution company Fashion Club 70, based in Antwerp, will soon launch its own sneaker brand called SVNTY.

Clothing as well

The company, run by the Dheedene family, had been thinking about its own line of sneakers for quite a while, but the actual decision was delayed because of time constraints. "Now, five years later, we will finally have our own sneakers, available in stores", Miguel Dheedene said.

 

An Italian company will take care of the production, although sneakers will not be the only thing Fashion Club 70 will create. It also intends on launching a clothing collection, also called SVNTY. "We will base ourselves on an American trend, called Athletic Chic. [...] We feel that trend will come to Europe as well and we hope to be its pioneers over here."

Questions or comments? Please feel free to contact the editors


Losses keep growing for HelloFresh

14/08/2017

Over the course of the first half of 2017, meal box delivery service HelloFresh has seen both its turnover and its losses grow significantly. This gives mixed messages in the preparation of its IPO, which is planned for the fall of 2017 to create room for more investments.

Italian gelato is European market leader

11/08/2017

Italian cuisine is revered all across the globe, with people often thinking of pizza and pasta. However, Italians also have an ironclad reputation when it comes to ice cream. This is also reflected in sales, because Italians are the European market leader.

Oprah Winfrey and Kraft Heinz join forces

10/08/2017

American tv star Oprah Winfrey has joined forces with Kraft Heinz to develop a range of “healthy and nutritious soups and side dishes”. The range, currently only available in the United States, should help Kraft Heinz generate turnover growth once more.

Ahold Delhaize continues to struggle in Belgium

09/08/2017

Belgian-Dutch supermarket group Ahold Delhaize has had a very good second quarter, with the company thinking last year's merger could result in lower costs than previously anticipated. On the other hand, Belgium's performance is still weak.

Sainsbury’s wants to cut 1,000 jobs

07/08/2017

Sainsbury’s, the second largest supermarket chain in the United Kingdom, is allegedly planning to cut 1,000 office jobs in order to save up to 500 million pounds (550 million euro).

Higher Kraft Heinz profit despite lower turnover

04/08/2017

Food company Kraft Heinz’ second quarter like-for-like turnover dropped slightly, but the American company did manage to seriously enhance its profitability.

Back to top