Everyone can now access Amazon Fresh PickUp locations

Everyone can now access Amazon Fresh PickUp locations
Shutterstock

Following a 2-month testing period, Seattle’s two Amazon Fresh PickUp locations are now also available to Prime subscribers. The formula is focused on speed and also puts the pressure on Walmart even more. 

No time to waste

Amazon’s own employees have tested the pick-up points since March, but Prime subscribers in the area can now use them as well. Basically, these pick-up stores work very similarly to how these types of stores work in Europe: you order something online, you drive to the pick-up point and employees place the order in your trunk.

 

The retailer did add several technological innovations to speed up and facilitate the entire process. A customer’s license plate will be scanned as he drives up the lot, which gives employees ample time to get the groceries ready. Amazon Fresh members (who pay extra) can get their order within fifteen minutes. “Regular” Prime members can access the service for free, do not face an order threshold, but have to wait two hours, which is still very fast all things considered. As customers handle the payments online, they will not need to pay anything at the store either.

 

Arms race for pick-up locations

Not everyone agrees pick-up points are the food retail industry’s future, but it does seem like there is an pick-up location arms race happening in the United States. Market leader Walmart is opening a lot of new locations and its rival Kroger is doing the same thing.

 

Both have to react, because Amazon is continuously working to obtain a share of the incredibly large food market. Currently, the online retailer is only a small player in this industry. The heightened competition in the United States did result in a price war, where everyone is handing out major discounts for whoever uses a pick-up location.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

AB InBev sells two German beers

17/01/2018

AB InBev has sold German beer brands Diebels and Hasseröder, alongside its breweries, to investment fund CKCF. The new owner wants to invest more in the two beer brands.

Nutella acquires Nestlé's American chocolate division

17/01/2018

Nestlé and Ferrero struck a deal regarding the former’s American chocolate division. The Nutella manufacturer will pay 2.4 billion euro to become the world’s third largest chocolate manufacturer. At the same time, Nestlé can turn its attention to healthier options in the United States.

Macron wants World Heritage recognition for French baguette

15/01/2018

French president Macron and the union of French bakers want to get the French baguette listed as Unesco World Heritage. If it succeeds, it will follow in the footsteps of Belgian beer and pizza from Napoli.

Lactalis recalls 12 million packs of baby milk

15/01/2018

Dairy manufacturer Lactalis is in the eye of the storm in France, because its baby milk has been contaminated with salmonella. It had to recall 12 million packs across 83 countries.

Larger packaging does not always equal lower prices

15/01/2018

Many supermarket items in large packaging are cheaper by the kilo or the liter than small packages, but in some cases, the reverse is true. Much depends on the standard packaging.

Delhaize reshuffles board

15/01/2018

Delhaize just announced it will rearrange its board of directors. New CEO Xavier Piesvaux assembled his team, which contains several familiar names and several newcomers as well. 

Back to top