Dutch fashion group Etam is cutting 140 of its 2400 jobs. The group hopes a smaller organisation enables it to adapt faster to new situations on the market. The group also wants to start working more multichannel and thus enlarge the number of sectors and regions in which it is active.
Clipping own wings
100 of these jobs will be lost in stores of Etam chains Miss Etam and Promiss, forty at the headquarters in Zoetermeer. The reorganisation should not affect the number of locations (140 for Miss Etam, 65 for Promiss), meaning each store will have to be operated by fewer people.
In previous years Miss Etam had received several customer friendliness awards,
because of the availability of staff, meeting of promises, admitting
of mistakes and accepting of remarks. This downsizing may well cost
them that status. (YVL)