Desigual will reach 500 own stores in 2014

Desigual will reach 500 own stores in 2014

Spanish fashion label Desigual has increased its turnover tenfold since 2007. To keep up with its plan for 25 % growth per year, CEO Manel Jadraque aims to reach 500 own stores this year.

International expansion

Desigual opened 89 new stores worldwide last year, which resulted in a total of 405 own stores for the Spanish group, but this year another 100 will be added, according to CEO Manel Jadraque's statement to French business paper Les Echos.

 

The fast expansion helped the company reach a record turnover in 2013 of 828 million euro. It not only has its own stores to thank for that, as Desigual's collections are also available in 11,000 multi-brand boutiques and 2,500 shop-in-shops in department stores.

 

Jadraque is focused on his huge ambitions: "We want to increase our turnover 25 % per year through new product ranges and an increased international expansion." Desigual launched its first perfume at the beginning of the year and it has also launched a sports collection, both of which are being tested in several markets.

 

"In the next two years, we will focus on seven different growth areas outside of Europe: Tokyo, Hong Kong, Singapore, Rio, São Paolo, Florida and New York. We also seek further growth in other countries, but not through our own boutiques as our recent closure of two Chinese stores demonstrates."

 

Another growth path is through its web shops: "E-commerce became a path three years ago and the results have been satisfying, even though we consider e-commerce to be an additional channel which may cut somewhat into other channels. As long as the result is positive, we are satisfied. In 2013, our online sales reached 85 million euro, but within 5 years, our online sales should represent 20 to 30 % of our total turnover."

 

France catches up to Spain

Eurazeo's large financial investment has made these growth plans possible: the French investment company paid 285 million euro in return for 10 % of Desigual's shares. "We made a logical choice when we picked Eurazeo. Not only have its other investment projects proven to be successful, France will also become our largest market by the end of 2014 or the beginning of 2015." France represents 19 % of the group's turnover, Spain currently brings in 23 %.

 

Jadraque hopes to have 100 French Desigual stores in three years' time. "We currently have 57 French stores and by the end of the year, we should have 72. It shows Desigual's intent, because France only had 9 Desigual stores in 2010.

Questions or comments? Please feel free to contact the editors


Aldi Nord and Aldi Süd collaborate for animal welfare

18/01/2018

Aldi Nord and Aldi Süd will join forces for a unique collaboration: they will launch their own animal welfare quality mark. “Fair & Gut” (Fair and Good) will launch in Germany for poultry products, but steadily expand.

Rewe uses chocolate pudding to see how little sugar is acceptable

18/01/2018

German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.

Lidl dials down its American ambitions

18/01/2018

Lidl had hoped to have about 100 stores in the United States by the summer, but will be forced to adjust its first-year goals. It currently has 49 stores in the United States.

Carrefour looks back on difficult year

17/01/2018

Despite an fourth quarter improvement, Carrefour experienced a very difficult year. There was no growth in Belgium either and it now all depends on CEO Bompard’s new guidelines, which will be revealed next week.

British supermarket chain Iceland gives plastic the boot

17/01/2018

British frozen food chain Iceland will be the first supermarket chain to cut all plastic packages from its private labels. By 2023, each of its 1,400 private label products will have more sustainable packaging, like cardboard and paper, alternatives to plastic.

AB InBev sells two German beers

17/01/2018

AB InBev has sold German beer brands Diebels and Hasseröder, alongside its breweries, to investment fund CKCF. The new owner wants to invest more in the two beer brands.

Back to top