Spanish fashion retailer Desigual has experienced a nearly 25 % turnover growth in the first 6 months of 2014. Its net profit has grown nearly 50 % to 66.4 million euro.
Desigual’s total turnover grew 23 % to 452 million euro, while net profit grew 48 % - mainly thanks to the brand’s international expansion with 45 new stores from January to June. It has opened its first stores in Peru, Mexico and Luxembourg in the past six months.
Its new store formula ‘D-Shops Desigual Authorized Dealers’ also performed extremely well: it is basically a franchise formula, giving retailers more freedom than normal to design their stores. The only prerequisite is that 80 % of the store is dedicated to Desigual products. Over the past 6 months, 46 stores of that nature opened. The formula is mainly geared towards stores in small and average-sized stores.