Desigual becomes a shoe chain as well | RetailDetail

Desigual becomes a shoe chain as well

Desigual becomes a shoe chain as well

Spanish fashion brand Desigual will launch a chain of shoe stores, with the first already present in Gran Via in Madrid, but it wants another store in the Spanish capital and 2 more in Barcelona.

Tested in Paris

The idea for separate accessory and shoe stores had already been tested in Paris in 2012, with a 35 sqm pop-up store in Rue de Faubourg Saint-Antoine. The new shoe stores will be slightly bigger, from 40 to 60 sqm.

 

Julie Latil was hired to lead the new shoe activity and she brings along her experience at luxury brand Hermès. At first, the shoe stores will only be located in Spain, not surprising as 95 % of Desigual's shoe collection is made in the Alicante region. The remainder is supplied by Italian subcontractors.

 

Eurazeo's investment gives financial freedom

Accessories and home textile, alongside shoes, have been part of Desigual's diversification strategy, as it seeks to expand these branches even further, especially abroad. The additional expansion is made possible through French Eurazeo's investment into the company. The investor added 285 million euro through a capital injection, in exchange for 10 % of the shares.

 

Desigual's 2013 turnover represented 828 million euro, an 18 % increase on 2012's results. Net profit reached 74 million euro, thanks to 405 own stores in 109 countries. On top of that, Desigual can be found in more than 11,000 multi-brand stores and 2,500 department stores.

Questions or comments? Please feel free to contact the editors


Ahold Delhaize launches digital lab in the United States

22/05/2018

Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Carrefour forced to shut down hundreds of Dia stores

22/05/2018

Carrefour has not found a buyer for hundreds of its former Dia stores in France yet. That may force nearly 230 stores to shut down.

Carrefour and Tencent launch high-tech store in Shanghai

22/05/2018

The recently launched ‘Le Marché’ store formula, a first collaboration between Carrefour and Tencent, allows customers to pay with face recognition at unmanned checkouts.

Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.

Nestlé on a diet: cuts back sugar, fat and salt levels

17/05/2018

Nestlé wants to lower its sugar, salt and fat levels to play into the global demand for healthier food.