Desigual appoints new Global Expansion Director | RetailDetail

Desigual appoints new Global Expansion Director

Desigual appoints new Global Expansion Director

Spanish fashion label Desigual has appointed Katherine Jofre as its new Global Expansion Director, succeeding Joan Rouras who decided to leave the company recently, after taking on the job in 2013.

8 years of Desigual experience

Jofre has worked for Desigual for 8 years, starting out as a project manager. Ever since, she rose through the ranks of the company and took on the responsibility of developing long-term strategies and operational plans for new stores, among other things.


Desigual's turnover has stabilized in the first half of its fiscal year, at 451.9 million euro. Pre-tax profit did drop considerably, because of expansion costs, although the company did state it would focus more on cost efficiency.


Thomas Meyer, the new CEO, has also mentioned he would alter the business plan in order to realize the next step in the company's growth.

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