Delhaize’s American subsidiary Food Lion will remodel a large number of its stores in Virginia to fit its new store formula. The “Easy, Fresh and Affordable” mantra has to permeate the 71 stores in the greater Richmond area.
110 million dollars
Food Lion has consistently remodeled and updated its entire store network and Richmond will become its sixth market to undergo the changes that ought to make the store easier to navigate and enable it to present a more varied product range, filled with more local items.
The entire process will cost 110 million dollars (100 million euro) and should be finalized by October 2017. “We look forward to making significant investments in our stores, our customers, our associates and our communities to offer a new grocery shopping experience. We want to ensure our customers can easily find fresh, quality products to nourish their families at affordable prices every day, delivered with caring, friendly service every time they shop”, Food Lion president Meg Ham said.
The remodeling process comes at a time when Publix, a competitor in the supermarket industry, decided to buy and remodel ten Martin’s Food Markets and build another two stores in the area.