Decent growth for Asos' fashion web shop in second quarter | RetailDetail

Decent growth for Asos' fashion web shop in second quarter

Decent growth for Asos' fashion web shop in second quarter

British fashion web shop Asos has managed growth outside of Great Britain: group turnover grew 16.5 % in the second quarter. An afwul previous year now only seems a dark footnote in the web shop's history.

International growth once more

After a horrible 2014, with three profit alerts and a huge fire in its Barnsley distribution center, Asos has found growth again: its turnover grew 16.5 % to 290.1 million pounds (about 400 million euro) in the three months leading up to 28 February.


Its home territory, Great Britain, is still the biggest contributor, with a 30 % turnover increase to 126 million pounds (180 million euro). However, Asos' international performance is picking up too: turnover abroad grew 12 % to 163.5 million pounds (some 230 million euro). In its first quarter, Asos still had to deal with a 2 % turnover drop.


"Zonal pricing"

Its American turnover growth is remarkable (+ 24 %), but Asos has also seemingly fixed its European price issues. Instead of fixed prices everywhere, it has now created "zonal pricing" in France, Germany, Italy and Spain, which have resulted in a 13 % turnover growth. "Get your prices right and the rest will follow", as its CEO Nick Robertson said.


In the rest of the world, turnover grew 10 %, a 'weaker' result because of the Russian situation. Worse currency exchange rates have halved its quarterly turnover.


Asos is currently active in 240 countries and had 9.3 million active customers by the end of February, with 88 million visits to its website in that month.

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top