Damart turns 60

Damart turns 60

French clothing brand Damart is blowing out sixty candles this year. Currently the brand focuses on “clothes with added value”, but in 1953 it all started on a bad note...

From fabrics company to mail order business…

In the early 1950s the brothers Joseph, Paul and Jules Despature had a fabrics business in the Rue Dammartin in Roubaix in the North of France. Because sales are falling, they decide to try something new: they have chlorofibres, which were only used for industrial means, knitted into warm underwear.

 

The sales in the shops are however disappointing and the brothers decide to only sell their products through mail order. The first catalogue is published in 1953 and marks the beginning of a success story. In 1957 the brothers open their first shop in Paris: the start of the famous Damart brand.

 

Since the discovery of the warming Thermolactyl fibre, Damart has always used its technological know-how to further develop their range of innovating textile fibres. They also created the cooling Océalis fibres and the acclimatising Climatyl fibres.

 

…with 140 shops

Damart may not have a trendy image, but “the brand has evolved during the course of time”, says fashion specialist Linda Van Waesberge. “A few years ago young designers were contacted to create a new collection and the brand not only offers warm and sound underwear. These days it also has sexy shirts with lace and an expansive prêt-à-porter collection.” The colourful birthday collection even has a jeans shirt.

 

The sales through the catalogue (which of course has its extension online) may still be very important for Damart, but the group also has about 140 shops in the most important European countries. In 2011 parent company Damartex launched a new boutique concept: Happy D. by Damart, focused on women from 55 to 65.

 

Questions or comments? Please feel free to contact the editors


Ellis Gourmet Burger wants partner for international expansion

15/12/2017

Belgian hamburger restaurant chain Ellis Gourmet Burger wants to expand into new countries, following Belgium, the Netherlands and France. That is why it seeks an investor to help finance that expansion, which may lead to a new majority shareholder.

Heineken will sell Mort Subite internationally

15/12/2017

Heineken will try to sell its Belgian beer brand Mort Subite all across the world. It has done similarly with Affligem and that proved to be a major success. Mort Subite will be on sale in every country that has Heineken.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Albert Heijn pulls plug on AH to go in Germany

14/12/2017

Albert Heijn has decided to shut down its German AH convenience stores. According to the supermarket company, the chain does not have enough room to grow in Germany despite having built up its presence in the past five years.

Carrefour continues to lose French market share

13/12/2017

Kantar Worldpanel’s new numbers underline the fact that Carrefour CEO Alexandre Bompard is facing a huge challenge. Out of every supermarket chain, his chain suffered the largest market share loss in France last month.

New Metro still struggles in the Netherlands and Belgium

13/12/2017

German food retail group Metro says it has created a solid foundation for new growth in its first year since it stepped away from its non-food activities. The Benelux are still worrisome however. 

Back to top