Corona lessons from François In Albon (Bacardi): "We follow the consumer from bar to living room"

François In Albon (Bacardi)
François In Albon - Photo Bacardi

Beverage producer Bacardi is forced to put all efforts towards the retail this year but is also developing creative initiatives to support the hospitality and catering industry. Online platform Drinksplease, originally from the Netherlands, is now introduced in Belgium.

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