Clothing group H&M will offer a collection from Minju Kim from 17 October onwards. Nine pieces of women’s clothing and two accessories will be available both online and in a few stores. The 27-year old South Korean designer recently graduated from the famous Fashion Academy in Antwerp.
Cartoons into clothing
The Swedish fashion group will give Kim her own H&M collection after winning the H&M Design Award 2013. She focuses on the transformation of cartoon characters into clothing: for this award-winning collection, she took inspiration from the Japanese manga writer Junji Ito. Round silhouettes and joyful colours dominate the collection.
The collection will however not be sold exclusively at H&M, as American chain Opening Ceremony will also offer the items in New York, Los Angeles and London.