Chinese shoe brand expands European activities | RetailDetail

Chinese shoe brand expands European activities

Chinese shoe brand expands European activities

Chinese shoe brand Stella Luna has plans to expand its European activities further, after a first store in Paris was considered to be successful. Another two stores have been confirmed for the French capital.

Slower Asian growth

 

Stella Luna will add stores in Rue du Faubourg Saint Honoré and near the Champs Elysées, while it already has one in the Saint-Germain neighbourhood in Paris. The company also plans to expand into other European cities, like London.

"Everybody knows, overall business in Asia is not growing like before. Even in Hong Kong it’s going down. It’s about being international, you can’t just be in one place", Stephen Chi, CEO of its retail business division, has said. "We will continue to take additional steps to further grow the appeal of our brands, while further refining our store network and sales strategy."

 

Chinese brands to Europe

 

Chinese brands increasingly look towards Europe as growth in their own country slows down. Front runners of that particular strategy are household appliance manufacturer Haier and computer manufacturer Lenovo, but other companies are also heading to Europe.

 

Chinese web shops have now turned their attention to Europe, as they can offer products at very low prices. While that has become a common practice, actual physical stores in Europe have not popped up as much (yet).

Questions or comments? Please feel free to contact the editors


Analysis: six reasons major brands are under pressure

17/05/2018

Global brands are increasingly struggling to ward off smaller, local companies. Some even believe the brands’ golden age has passed. That may be presumptuous, but there are some noticeable trends.

Coca-Cola is still strongest global brands, but local brands are on the rise

17/05/2018

Coca-Cola, Colgate and Maggi are the most popular FMCG brands worldwide, according to a Kantar Worldpanel report. Local brands are stealing market share however.

HelloFresh increases turnover forecast

14/05/2018

Mealbox delivery service HelloFresh has increased its 2018 forecast: the German company now expects a 35 % growth, up from its previous 30 % increase forecast. Positive results in the United States, which has become the company’s main market, were the main reason for its adjustment.

Brussels bio chain Färm keeps expanding

14/05/2018

Färm, a bio store chain from Brussels, is supporting a planned expansion with a crowd funding campaign. The chain aims to open its biggest store so far in the North of the European capital, extending its services with a bakery in the store. 

More profit from smaller volumes for AB InBev

09/05/2018

Despite AB InBev’s beer sales dropping 0.2 % in the first quarter, the Belgian-Brazilian beer giant did generate a turnover increase and a gross profit above expectations.

Ahold Delhaize mainly grows online

09/05/2018

Belgian-Dutch merger group Ahold Delhaize has had a decent first quarter, thanks to a Belgian turnaround, a good performance in the United States and strong online growth. Unfavourable exchange rates did spoil the party somewhat.