Cheap Monday pop-up stores only open for 10 minutes | RetailDetail

Cheap Monday pop-up stores only open for 10 minutes

Cheap Monday pop-up stores only open for 10 minutes

To celebrate its 10th birthday, H&M subsidiary Cheap Monday will open a pop-up store in several cities, for only 10 minutes. Customers only have to pay with a tweet or a like.

10,000 free jeans

 

It is not a new phenomenon to pay with social currency, like a tweet or a Facebook like, in a pop-up store. No other chain has done it so briefly as Cheap Monday, but the company believes it can still "sell" 10,000 jeans in those 10 minutes, as a thank you to its most loyal fans.

 

"Cheap Monday has a big following on social media. One of the most frequent requests from our fans is for us to open Cheap Monday Stores in their cities", denim designer Carl Malgrem said. "As our fans around the world are very important and dear to us, we want to reward them. The 10 minute Pop-Up is our way of thanking them for all the loyalty, love and attention we have received during our first 10 years."

 

Cheap Monday will open a pop-up store in 10 cities on 10 October. To choose the cities, there is an online shortlist to vote on. The list includes Amsterdam, Antwerp, London, Paris and Rome.

Questions or comments? Please feel free to contact the editors


Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.

Nestlé on a diet: cuts back sugar, fat and salt levels

17/05/2018

Nestlé wants to lower its sugar, salt and fat levels to play into the global demand for healthier food.

Analysis: six reasons major brands are under pressure

17/05/2018

Global brands are increasingly struggling to ward off smaller, local companies. Some even believe the brands’ golden age has passed. That may be presumptuous, but there are some noticeable trends.

Coca-Cola is strongest global brand, but local brands are on the rise

17/05/2018

Coca-Cola, Colgate and Maggi are the most popular FMCG brands worldwide, according to a Kantar Worldpanel report. Local brands are stealing market share however.

Amazon Prime members get additional discount at Whole Foods

17/05/2018

Amazon Prime members will get an additional discount on hundreds of Whole Foods products, the chain it acquired in June 2017. Specialists claim there is a clear strategy behind these discounts.