Cheap Monday, an H&M subsidiary, will be getting its own European web shop this year. The web shop will offer the brand’s entire collection and deliver to 18 European countries.
Plenty of demand for web shop
“One of the most important reasons for opening our own online store is that we continuously receive questions from our many friends on Facebook, and through other social media-channels, asking where specific Cheap Monday products can be found”, states Håkan Ström, Cheap Monday’s COO, explaining the move towards an online store containing the entire collection.
Currently, some 2,000 stores in 35 countries offer Cheap Monday’s clothes, but it only has two stores itself, in London and Copenhagen, with another in Paris and two in China coming soon. A part of the collection is already available online, at the likes of Zalando.