CelioClub wants to grow as an autonomous chain

CelioClub wants to grow as an autonomous chain

Celio's citywear clothing brand, CelioClub, will split off from its affiliate chain and focus on the premium market. It wants its own web shop, a new store concept and twice the number of boutiques.

"CelioClub has not gained enough awareness"

Children will mature and that is what CelioClub will do too: once Celio's citywear brand, it will now go its own course as a proper brand. It will focus on 30 to 40 year old men, while Celio focuses on 20 to 35 year old men. CelioClub will also position itself in a higher brand segment. "Our prices start where Celio's stop", general manager Thomas Camille told FashionMag.

 

"Celio has not gained enough awareness. The goal is to operate as an independent and autonomous brand, with our own brand territory and our own world. Even though both brands have remained separate in the past, they will now go their own way."

 

CelioClub already has 65 own stores in France, while it also has a dozen shop-in-shops in Celio stores. CelioClub also has a few stores in Belgium and two in Morocco. Affiliate chain Celio has some 1,000 stores worldwide.

 

Own web shop and twice the number of boutiques

A brand new store at the Carrefour de l'Odéon last month was the signal for both chains to move away from each other. It was the first with a new CelioClub formula: no black-tinted windows, but dark-blue and several references to Parisian flats and New York lofts.

 

The first 10 stores should be fully transformed by March 2015, to mimic the Parisian flagship store.  From January 2015, fans can also visit CelioClub's new web shop. Up until now, they were forced to visit Celio's web shop.

 

Manager Thomas Camille is very ambitious: he sees possibilities to "double the number of stores", particularly in city centres and in certain shopping centres. "The owners know where we want to go and are charmed by our evolution", he said.

Questions or comments? Please feel free to contact the editors


Twelfth straight growth quarter for Walmart

17/08/2017

American supermarket chain Walmart has surpassed analysts’ expectations for the previous quarter, the company’s twelfth straight growth quarter. The world’s largest supermarket chain especially benefited from a strong online growth.

FrieslandCampina sells fruit juice division

17/08/2017

Dairy company FrieslandCampina has sold its fruit juice division, which also contained the Appelsientje brand to Dutch investment firm Standard Investment.

Carlsberg's turnover increases despite lower volumes

16/08/2017

In the first half of the year, Danish beer brewer Carlsberg’s turnover grew 2 % to 31.8 billion krona (4.3 billion euro). The improves sales for its more expensive beers, like Grimbergen, contributed to this turnover increase.

Losses keep growing for HelloFresh

14/08/2017

In the first half of 2017, meal box delivery service HelloFresh has seen both its turnover and its losses grow significantly. This gives mixed messages in the preparation of its IPO, which is planned this fall to create room for more investments.

Italian gelato is European market leader

11/08/2017

Italian cuisine is revered all across the globe, with people often thinking of pizza and pasta. However, Italians also have an ironclad reputation when it comes to ice cream. This is also reflected in sales, as Italians are the European market leader.

Oprah Winfrey and Kraft Heinz join forces

10/08/2017

American tv star Oprah Winfrey has joined forces with Kraft Heinz to develop a range of “healthy and nutritious soups and side dishes”. The range, currently only available in the United States, should help Kraft Heinz generate turnover growth once more.

Back to top