Carrefour tries out virtual fitting booths | RetailDetail

Carrefour tries out virtual fitting booths

Carrefour tries out virtual fitting booths

In six French hypermarkets, Carrefour is running a pilot with virtual fitting booths to improve the sales of its own textile brand, Tex. The pilot should at least get some hype going, as ‘virtual fitters’ can share their photographs on social media.

“Mon look virtuel by Tex”

The pilot runs from 19 to 25 March and the participating hypermarkets are all across France, allowing customers from all over to get into special Clear Channel digital booths. Augmented reality then transforms them into a Tex outfit, which is Carrefour’s home brand since 1982.


According to our French colleagues at Linéaires, who have already tried out “Mon look virtuel by Tex”, the representation is not “very realistic”, but “fun in any case”. It remains to be seen what Carrefour customers think and whether the pilot will improve Tex’ sales and exposure.
Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top