Carrefour tries out virtual fitting booths

Carrefour tries out virtual fitting booths

In six French hypermarkets, Carrefour is running a pilot with virtual fitting booths to improve the sales of its own textile brand, Tex. The pilot should at least get some hype going, as ‘virtual fitters’ can share their photographs on social media.

“Mon look virtuel by Tex”

The pilot runs from 19 to 25 March and the participating hypermarkets are all across France, allowing customers from all over to get into special Clear Channel digital booths. Augmented reality then transforms them into a Tex outfit, which is Carrefour’s home brand since 1982.


According to our French colleagues at Linéaires, who have already tried out “Mon look virtuel by Tex”, the representation is not “very realistic”, but “fun in any case”. It remains to be seen what Carrefour customers think and whether the pilot will improve Tex’ sales and exposure.
Questions or comments? Please feel free to contact the editors

Small Belgian brewery conquers Brazil thanks to playing cards


Het Nest, a small brewery from Turnhout, will get its beers brewed in Brazil as well. It has struck a deal with Cervejaria Premium Paulista, which will brew and distribute the beers locally.

Price cuts drive 25 % more customers to Whole Foods


Supermarket chain Whole Foods welcomed an additional 25 % of customers in the first few days following Amazon’s price cuts.

Ter Beke enters British food service industry


Belgian food group Ter Beke has acquired a 90 % stake in British competitor KK Fine Foods for an undisclosed fee. The current shareholders hold onto the other 10 %.

Godiva wants to conquer the world through supermarkets


Belgian praline brand Godiva will soon sell its chocolate in supermarkets all over the world after signing a deal with chains like Albert Heijn and Sainsbury’s. Previously, it sold nearly all its chocolate through its own store network.

Insight: Xavier Piesvaux' seven labours at Delhaize


Can one French and several Dutch managers do what the Belgian management failed to do these past few years at Delhaize Belgium? Its new CEO will face plenty of challenges: we count at least seven.

Nestlé USA acquires food manufacturer Sweet Earth


Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Back to top