In six French hypermarkets, Carrefour is running a pilot with virtual fitting booths to improve the sales of its own textile brand, Tex. The pilot should at least get some hype going, as ‘virtual fitters’ can share their photographs on social media.
“Mon look virtuel by Tex”
The pilot runs from 19 to 25 March and the participating hypermarkets are all across France, allowing customers from all over to get into special Clear Channel digital booths. Augmented reality then transforms them into a Tex outfit, which is Carrefour’s home brand since 1982.
According to our French colleagues at Linéaires, who have already tried out “Mon look virtuel by Tex”, the representation is not “very realistic”, but “fun in any case”. It remains to be seen what Carrefour customers think and whether the pilot will improve Tex’ sales and exposure.