Carrefour Belgium reshuffles board | RetailDetail

Carrefour Belgium reshuffles board

Carrefour Belgium reshuffles board
Foto: Carrefour

Guillaume de Colonges, who recently became the operational head of Carrefour Belgium, has set his strategic priorities and reshuffled his Belgian board. The changes will be applied starting 1 November. 

Geoffroy Gersdorff becomes secretary-general

Executive director for North and Eastern Europe, Guillaume de Colonges, feels Carrefour Belgium should focus on more omnichannel, more local, more coherency and more adaptability. He has therefore reorganized his local team and has appointed former exploitation director for hypermarkets, Geoffroy Gersdorff, as the secretary-general tasked with the strategy’s execution in Belgium. Gersdorff will therefore become Carrefour Belgium’s new face.


Previously, three different people were in charge of the store chain’s operations, but that will now be done by one COO, Hilde Decadt. Former director of expansion and real estate, Steven Boel, will take charge of the integrated stores and Giosino Cornacchia (former exploitation director for Carrefour Express) will do likewise for the franchise stores. Both will report directly to Geoffroy Gersdorff.


Former commercial director David Kestermans is the new marketing director, while the responsibilities for logistics and merchandise are merged and put in the hands of Gilles Ballot. He was born in France and worked closely with Guillaume de Colonges in Poland. Financial director Javier Rubio will return home to Spain and will be succeeded by Francis Costenoble. 


Spokesperson Baptiste Van Outryve says this is a very positive evolution: “The organization will become more agile. It makes perfect sense to unite every store formula under a single board. We will become even more Belgian, something that has been a core focus for quite some time. We look towards the future with confidence.”

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Another six cash register-free Amazon Go stores planned


Er komen na de opening van de eerste Amazon Go-winkel vorige maand nog minstens zes van de hoogtechnologische en kassaloze winkels gemakswinkels bij. Onder meer Los Angeles en Seattle krijgen nieuwe Amazon Go-winkels.

Belgian CEO leaves Le Pain Quotidien


After seventeen years, Vincent Herbert has decided to step down as Le Pain Quotidien CEO. Jerry Gamez, who has plenty of experience at fastfood chain Burger King and Walmart, will succeed him. acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Spar will trial contact-free and cash register-free payments


Retail Partners Colruyt Group – Colruyt Group’s entrepreneurial division – is creating an app for Spar which allows customers to use their smartphones to scan and pay for their own groceries.

Duvel Moortgat adds Italian brewery


Duvel Moortgat increased its minority stake in Italian brewery Birrificio del Ducato to 70 %. The Belgian brewery, known for Vedett, has been part of the brewery near Parma since 2016.

Colruyt removes Nestlé products from its shelves


Colruyt has taken at least 18 Nestlé products from its shelves, because it failed to reach a deal about the pricing. For that reason, the products have been temporarily removed from Colruyt stores.

Back to top