C&A wants to motivate others to use organic cotton | RetailDetail

C&A wants to motivate others to use organic cotton

C&A wants to motivate others to use organic cotton

Despite the fact that it is better for the environment and has social and economic advantages, organic cotton's worldwide production has dropped on the back of increased demand. Market leader C&A is now asking for more international collaboration.

"Critical point for organic cotton reached"

Up until 2011, the worldwide bio cotton production kept rising, but since then the harvest turnover has dropped 8 %, despite the fact that half of all cotton-producing nations have increased their production, although not enough to cope with the rising demand.

 

There are several reasons as to why the share of organic cotton has only reached 1 %: many people do not have enough knowledge about how to produce it, but the biggest issue is that there is a lack of collaboration between the local communities and those who buy the product.

 

"We are now at a critical point in which the demand for organic cotton is exceeding the supply. The availability uncertainty tied to this threatens to endanger long-term investment in organic cotton", Thorsten Rolfes of C&A Europe said.

 

Everyone has their responsibility

In its position of worldwide market leader in bio cotton clothing (and therefore involved party), C&A is sounding the alarm. It believes all textile companies have a "particular responsibility" to help the environment and to assist local cultivators in their living circumstances.

 

"Brands play a key role in the development of organic cotton as a sustainable resource. Some brands are taking action, but the supply crisis shows that much more needs to be done. Collaboration is the key - working in partnerships with experts, local communities and governments can enable organic cotton to realize its full potential", Rolfes stated.

 

"Firms can make a difference not only in the production countries but also in the sales markets by making their customers aware of the subject of organic cotton." To achieve that, C&A has revealed a brochure called "Let's take bio cotton to everyone every day".

 

"Entire cotton collection from sustainable production by 2020"

C&A managed to sell more than 100 million pieces of clothing of bio cotton in 2013. "The share of organic cotton against the total cotton collection is 38 %, but that's not the end. We are setting a course to double our bio cotton sales and we want to get all our entire cotton collection from sustainable production by 2020", Ingrid Zeegers, head of sustainable business development at C&A Europe, said.

 

To reach that goal, "we need more seeds, producers and sellers. By working with our partners in this sector and experts in the field, we should be able to pull it off", Zeegers said confidently.

Questions or comments? Please feel free to contact the editors


Multinationals fail their healthy food claims

24/05/2018

Food multinationals are not doing enough to make their products more healthy, according to Access to Nutrition Foundation. NestléUnilever and Danone are top of the class.

Ahold Delhaize launches digital lab in the United States

22/05/2018

Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Carrefour forced to shut down hundreds of Dia stores

22/05/2018

Carrefour has not found a buyer for hundreds of its former Dia stores in France yet. That may force nearly 230 stores to shut down.

Carrefour and Tencent launch high-tech store in Shanghai

22/05/2018

The recently launched ‘Le Marché’ store formula, a first collaboration between Carrefour and Tencent, allows customers to pay with face recognition at unmanned checkouts.

Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.