Buy Marc Jacobs with a simple Tweet | RetailDetail

Buy Marc Jacobs with a simple Tweet

Buy Marc Jacobs with a simple Tweet

Designer Marc Jacobs will create a 'pop-up tweet shop' in London and Amsterdam next week. Customers will only be able to pay through Tweets and similar actions: money has no value in the store.

Daisy Dreams

Customers have to share the #MJdaisychain hash tag through Twitter or Instagram, then show it to the cash register and then the customer will get a Marc Jacobs product. The pop-up store is meant to promote Daisy Dreams, a new Marc Jacobs fragrance.


The brand had just opened a similar store in New York (during Fashion Week) in February. At that time, 13,500 Tweets and 4,300 Instagram photographs were sent, resulting in 770,000 likes and obviously a huge amount of social media exposure for Marc Jacobs.


Low cost

Marc Jacobs is not the only one with this particular idea. Airline KLM hands out business class upgrades if customers sent tweets, while Nike has several vending machines in New York which accept Nike+ Fuelband payments.


"The brand exposure through social media channels can be worth a lot, especially compared to the cost of a timeline ad", Steven Van Belleghem (expert digital marketing) told De Morgen.

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top