Burberry and Google launch Christmas campaign together

Burberry and Google launch Christmas campaign together

Google, in collaboration with fashion label Burberry, has launched an interactive Christmas campaign, which gives customers an opportunity to become part of the fashion brand's new ad campaign.

Extra in ad campaign

For the Christmas period, Burberry has created a new ad campaign including stars like Elton John, Naomi Campbell and Julie Walters. Now, it also wants to give the average consumer a chance to appear in the commercial.

 

To be eligible, the customer has to visit the London flagship store in Regent Street, where it has built a film studio with Google.  Thanks to Google technology, the recorded images can immediately be added to the commercial and the customer gets his own version of the video, which can then be shared on YouTube.

 

The longer version of the commercial lasts three minutes and has been on YouTube since the start of November. According to Burberry, it has been viewed 23 million times already.

Questions or comments? Please feel free to contact the editors


Aldi Nord and Aldi Süd collaborate for animal welfare

18/01/2018

Aldi Nord and Aldi Süd will join forces for a unique collaboration: they will launch their own animal welfare quality mark. “Fair & Gut” (Fair and Good) will launch in Germany for poultry products, but steadily expand.

Rewe uses chocolate pudding to see how little sugar is acceptable

18/01/2018

German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.

Lidl dials down its American ambitions

18/01/2018

Lidl had hoped to have about 100 stores in the United States by the summer, but will be forced to adjust its first-year goals. It currently has 49 stores in the United States.

Carrefour looks back on difficult year

17/01/2018

Despite an fourth quarter improvement, Carrefour experienced a very difficult year. There was no growth in Belgium either and it now all depends on CEO Bompard’s new guidelines, which will be revealed next week.

British supermarket chain Iceland gives plastic the boot

17/01/2018

British frozen food chain Iceland will be the first supermarket chain to cut all plastic packages from its private labels. By 2023, each of its 1,400 private label products will have more sustainable packaging, like cardboard and paper, alternatives to plastic.

AB InBev sells two German beers

17/01/2018

AB InBev has sold German beer brands Diebels and Hasseröder, alongside its breweries, to investment fund CKCF. The new owner wants to invest more in the two beer brands.

Back to top