Burberry and Google launch Christmas campaign together

Burberry and Google launch Christmas campaign together

Google, in collaboration with fashion label Burberry, has launched an interactive Christmas campaign, which gives customers an opportunity to become part of the fashion brand's new ad campaign.

Extra in ad campaign

For the Christmas period, Burberry has created a new ad campaign including stars like Elton John, Naomi Campbell and Julie Walters. Now, it also wants to give the average consumer a chance to appear in the commercial.

 

To be eligible, the customer has to visit the London flagship store in Regent Street, where it has built a film studio with Google.  Thanks to Google technology, the recorded images can immediately be added to the commercial and the customer gets his own version of the video, which can then be shared on YouTube.

 

The longer version of the commercial lasts three minutes and has been on YouTube since the start of November. According to Burberry, it has been viewed 23 million times already.

Questions or comments? Please feel free to contact the editors


Small Belgian brewery conquers Brazil thanks to playing cards

13/09/2017

Het Nest, a small brewery from Turnhout, will get its beers brewed in Brazil as well. It has struck a deal with Cervejaria Premium Paulista, which will brew and distribute the beers locally.

Price cuts drive 25 % more customers to Whole Foods

12/09/2017

Supermarket chain Whole Foods welcomed an additional 25 % of customers in the first few days following Amazon’s price cuts.

Ter Beke enters British food service industry

12/09/2017

Belgian food group Ter Beke has acquired a 90 % stake in British competitor KK Fine Foods for an undisclosed fee. The current shareholders hold onto the other 10 %.

Godiva wants to conquer the world through supermarkets

12/09/2017

Belgian praline brand Godiva will soon sell its chocolate in supermarkets all over the world after signing a deal with chains like Albert Heijn and Sainsbury’s. Previously, it sold nearly all its chocolate through its own store network.

Insight: Xavier Piesvaux' seven labours at Delhaize

10/09/2017

Can one French and several Dutch managers do what the Belgian management failed to do these past few years at Delhaize Belgium? Its new CEO will face plenty of challenges: we count at least seven.

Nestlé USA acquires food manufacturer Sweet Earth

08/09/2017

Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Back to top