Biggest tequila brand in the world prepares IPO

Biggest tequila brand in the world prepares IPO

Jose Cuervo, the global number 1 in the tequila market, is preparing an IPO (initial public offering), planned for the third quarter and estimated to generate about 1 billion dollars.

250 years old

Mexican liquor company Jose Cuervo, known for its equally-named tequila brand, is allegedly planning to go public this year, according to press agency Bloomberg's anonymous sources.


Mexican Jose Cuervo's annual turnover is more than 700 million euro and not only sells Jose Cuervo. It also sells whiskey brand Bushmills, a brand it acquired from Diageo in exchange for its Don Julio tequila brand. 


Diageo, the world's largest liquor manufacturer (including Johnnie Walker and Smirnoff), attempted to acquire its Mexican competitor for a rumoured 2 billion dollar in 2011, but the Brits never actually tabled a bid.