Danish clothing company Bestseller, which owns brands like Jack & Jones and Vero Moda, will give its worldwide turnover to charity today. Half of its net turnover will go to international charities, the other half is reserved for local organisations.
"To make a positive change"
"We at Bestseller are happy to help bring positive change in the life of others and the world around us. That is why we have taken this opportunity to give something back to the community, because it is the customer that has helped grow our company", communication director Morgens Werge said about the activity.
Bestseller will donate a sum equal to the net turnover of its own retail stores, the retail stores of its partners and its business-to-business operations combined. Half of the money will go to international charities, like Save The Children, Unicef and GAIN. In Belgium, Hippo & Friends will get money to help children with type 1 diabetes, in the Netherlands childcare organisation Het Vergeten Kind is the organisation that was chosen.
Bestseller's most famous activities in the Benelux consist of Jack & Jones, Vero Moda and Only, but its worldwide activities are spread over dozens of brands.