Belgian leads Ralph Lauren Europe | RetailDetail

Belgian leads Ralph Lauren Europe

Belgian leads Ralph Lauren Europe

Belgian Geoffroy Van Raemdonck, previously at Victoria's Secret and Louis Vuitton, will head the European branch of American fashion brand Ralph Lauren, reporting directly to CEO Jacki Nemerov.

Impressive career

Van Raemdonck (42) started working at Limited Brands (Victoria's Secret and La Senza) and then moved to Louis Vuitton, where he took charge of operations in 22 countries, a branch worth nearly 1 billion euro.


He will now take charge of Ralph Lauren's European activities out of Geneva, which includes some 10 boutiques in Belgium. In total, Ralph Lauren generates a yearly turnover of 5 billion euro.

Questions or comments? Please feel free to contact the editors

Starbucks fast-tracks design of recyclable, compostable cup


Coffee chain Starbucks is committing 10 million dollars (8 million euros) to bring a fully recyclable and compostable cup to the market within the next three years. Currently, some six billion Starbucks cups are distributed per year, an impressive 1% of the world's total. 

HelloFresh buys American competitor and achieved strong growth in 2017


HelloFresh’ turnover last year grew 52 %, bringing it closer to profitability. The German meal box delivery service believes it will become profitable before the end of the year.

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


Picnic's co-founder Michiel Muller has confirmed earlier rumours that his Dutch online supermarket was trialing in Germany. He added that the trials were done under the brand name Sprinter.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

Back to top