Bankrupted American Apparel sees growth outside of America | RetailDetail

Bankrupted American Apparel sees growth outside of America

Bankrupted American Apparel sees growth outside of America

Even though American fashion label American Apparel went bankrupt last month and its group turnover is in free fall, CEO Paula Schneider still dreams of a major international expansion to turn the tide.

From 100 to 200 non-US stores

CEO Paula Schneider insists the company has a beautiful future, something she already mentioned in October when the company was declared bankrupt. Talking to the Financial Times, the CEO goes a step further: while its onerous stores keep shutting down in the United States, she dreams of international expansion.


She states the brand is still popular in South Korea and the Middle East, which is why Schneider wants to increase its number of non-US stores to some 200 stores. American Apparel currently has 200 stores of its own, about half in the US.


The CEO does not have a lot of time, because the preliminary quarterly results revealed on Tuesday shows its turnover dropped nearly 20 %: from 155.9 million dollars last year to 126 million dollars (117.5 million euro) now, a 19.1 % decrease.

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top