Axelle Red is JBC's newest guest designer

Axelle Red is JBC's newest guest designer

Belgian singer Axelle Red has created a collection of 20 items for JBC, which the chain has promoted through 'a 360° catwalk'. Axelle Red said she did not hesitate when JBC asked her to design a collection, as that was a moment "she had been waiting for".

This English version is only a summary to make Belgian retail news available for an international audience. The complete article can be read in the Dutch version or in French.

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