Australian Woolsworths joins European purchase alliance

Australian Woolsworths joins European purchase alliance

Australian retailer Woolsworths has joined the European purchase alliance European Marketing Distribution (EMD), with the purpose to acquire its entire private label product ranges through the alliance .

Join Kaufland in EMD

German discounter Kaufland’s impending launch in Australia may cause Australia’s largest retailer some headache, but as a countermeasure it just joined European Marketing Distribution, which includes Kaufland as one of its members. The purchase alliance signed a deal with Woolsworths and will get the right to buy resources in its name, to supply its private label product ranges.

 

According to German Lebensmittel Zeitung, Woolsworths' premium brands may also be included later on. To better collaborate with EMD, Woolsworths will use an office in Switzerland, where EMD is located as well.

 

With Australia’s largest retailer now part of its network, EMD will also strengthen its worldwide purchase and marketing position. “Our commitment in the Oceanian countries of Australia and New Zealand reinforces the importance of our group”, CEO Philippe Gruyters said. EMD is now the leading buying group for the food retail industry. 

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Small Belgian brewery conquers Brazil thanks to playing cards

13/09/2017

Het Nest, a small brewery from Turnhout, will get its beers brewed in Brazil as well. It has struck a deal with Cervejaria Premium Paulista, which will brew and distribute the beers locally.

Price cuts drive 25 % more customers to Whole Foods

12/09/2017

Supermarket chain Whole Foods welcomed an additional 25 % of customers in the first few days following Amazon’s price cuts.

Ter Beke enters British food service industry

12/09/2017

Belgian food group Ter Beke has acquired a 90 % stake in British competitor KK Fine Foods for an undisclosed fee. The current shareholders hold onto the other 10 %.

Godiva wants to conquer the world through supermarkets

12/09/2017

Belgian praline brand Godiva will soon sell its chocolate in supermarkets all over the world after signing a deal with chains like Albert Heijn and Sainsbury’s. Previously, it sold nearly all its chocolate through its own store network.

Insight: Xavier Piesvaux' seven labours at Delhaize

10/09/2017

Can one French and several Dutch managers do what the Belgian management failed to do these past few years at Delhaize Belgium? Its new CEO will face plenty of challenges: we count at least seven.

Nestlé USA acquires food manufacturer Sweet Earth

08/09/2017

Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Back to top