Antwerp skate shop and Nike launch sneaker | RetailDetail

Antwerp skate shop and Nike launch sneaker

Antwerp skate shop and Nike launch sneaker

American sports brand Nike and Antwerp skate shop Lockwood have joined forces to launch the Lockwood Nike SB Janoski sneaker. It is a first for Nike to collaborate with a Belgian store.

Nike invitation

The Lockwood Nike SB Janoski is a limited edition Janoski sneaker, one of the most successful shoes in Nike's skateboard collection. Nike invited Lockwood to design a shoe themselves.

 

The shoe, which will carry the shop's logo and name, has a black and a white version. The white version is to be sold only in Lockwood and selected other locations (like London, Paris and Berlin). The black version will be sold worldwide in well-known skate shops. It will be officially launched on 18 December, alongside a limited series of Lockwood skateboards.

 

Lockwood was founded in 1996 by skateboarder Sven Aerts and was named after one of the most iconic skating locations in the United States. Currently, it has two stores in Antwerp and has added an online shop recently.

Questions or comments? Please feel free to contact the editors


Multinationals fail their healthy food claims

24/05/2018

Food multinationals are not doing enough to make their products more healthy, according to Access to Nutrition Foundation. NestléUnilever and Danone are top of the class.

Ahold Delhaize launches digital lab in the United States

22/05/2018

Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Carrefour forced to shut down hundreds of Dia stores

22/05/2018

Carrefour has not found a buyer for hundreds of its former Dia stores in France yet. That may force nearly 230 stores to shut down.

Carrefour and Tencent launch high-tech store in Shanghai

22/05/2018

The recently launched ‘Le Marché’ store formula, a first collaboration between Carrefour and Tencent, allows customers to pay with face recognition at unmanned checkouts.

Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.