American investor buys Hunkemöller | RetailDetail

American investor buys Hunkemöller

American investor buys Hunkemöller

American private equity firm Sycamore has acquired Dutch lingerie chain Hunkemöller for 440 million euro. Sycamore has bought Hunkemöller from French PAI Partners, which paid 265 million euro for the lingerie company in January 2011.

Benelux market leader

When PAI Partners announced it would sell the company, more than ten possible investors were interested. After the first several rounds, only Sycamore and Carlyle remained, which the former now winning out.


The Dutch chain currently has more than 600 stores in 16 countries worldwide, including 130 in its home territory, the Netherlands. Hunkemöller is also the market leader in the Benelux and Germany. The company managed a 300 million euro turnover and 4.6 million euro profit in the past fiscal year, which ended 31 January 2015. The chain, founded in Amsterdam in 1886, currently has some 2,700 employees.

Questions or comments? Please feel free to contact the editors

Colruyt removes Nestlé products from its shelves


Colruyt has taken at least 18 Nestlé products from its shelves, because it failed to reach a deal about the pricing. For that reason, the products have been temporarily removed from Colruyt stores.

Supermarkets react to European farmer welfare proposal


Some supermarkets are not happy about the European Commission’s intention to give farmers higher prices. Dutch, German, Austrian distributors warn this will lead to higher prices for the consumers.

Jupiler will disappear for a few months


AB InBev’s latest marketing stunt is rather unusual: its popular Jupiler brand will disappear from the shelves until July. In order to “support” the Red Devils at the World Cup football (or to benefit from their popularity), it will be rebranded to Belgium.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

European purchase alliance Agecore puts pressure on Nestlé


European purchase alliance, Agecore, has threatened to cut 160 Nestlé products from its list unless the Swiss agree to better conditions. Colruyt, Coop and Edeka are members of Agecore.

Kraft Heinz does not meet expectations


American Kraft Heinz failed to live up to analysts’ fourth quarter expectations, both when it comes to turnover and profit. It did manage a 900 % increase of its profit, but that did not convince any analyst.

Back to top