Adidas uses texting to report social abuses | RetailDetail

Adidas uses texting to report social abuses

Adidas uses texting to report social abuses

German sports goods manufacturer Adidas is going to offer employees in six factories the possibility to report social abuses via texting. In the testing stage in one factory, complaints were mainly about restructuring, working hours and insurance.

Test project in Indonesia

Adidas started the system in the second half of 2012 for employees of a factory of sports shoes in Indonesia. Employees were able to send a text to Adidas if they felt their rights were being violated.


That way the company will get notified much quicker when something is awry and this way, the company can respond to problems before they become an issue for a large part of the employees and public opinion. The project was inspired by the International Labour Organisation and the fact that most factory workers have a mobile phone and are active users of texting.


During the testing period, most texts were used to ask questions about restructuring, working hours and insurance, but also to make suggestions to management. Because of its success Adidas is expanding the project to five other factories in Indonesia and Vietnam.

Questions or comments? Please feel free to contact the editors

Starbucks fast-tracks design of recyclable, compostable cup


Coffee chain Starbucks is committing 10 million dollars (8 million euros) to bring a fully recyclable and compostable cup to the market within the next three years. Currently, some six billion Starbucks cups are distributed per year, an impressive 1% of the world's total. 

HelloFresh buys American competitor and achieved strong growth in 2017


HelloFresh’ turnover last year grew 52 %, bringing it closer to profitability. The German meal box delivery service believes it will become profitable before the end of the year.

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


Picnic's co-founder Michiel Muller has confirmed earlier rumours that his Dutch online supermarket was trialing in Germany. He added that the trials were done under the brand name Sprinter.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

Back to top